Microsoft pushing Surface RT to retailers
The first tablet produced by Microsoft, Surface RT, for the attention of the public for a number of reasons. While some clients have found to be a winner, there is a debate on the actual sales figures. Much of this controversy has raged around decision its limit the availability of online store from Microsoft and a few brick and mortar by Microsoft through the United States stores
But Microsoft is no longer going to have limited availability as an excuse for the limited sales. In an announcement earlier today, the company said it plans to open the valves to get its product on the market, selling more than its own retail stores.
Citing public demand, general manager of Microsoft Surface Panos Panay said that "the reaction of the public to the Surface has been exciting to see. We have increased production and expand the way in which the customers can interact with, experience and purchase Surface."
The company added that its plan was to extend the presence of retail Surface after the first year, but demand has hit that up considerably. The announcement was unable to specify the locations of sales at retail, but said the United States and the Australia.
That said, I noticed earlier today that the Surface RT has been selling on Amazon, although it seems that it is only sold by third-party retailers rather than directly by Amazon.
What was intriguing about today's announcement has been the admission by Microsoft that its holiday pop-up stores is maybe not so temporary - "company will extend from all these sites in the new year. These stores will be in stores of brick and mortar permanent or specialized stores. »
The question left open to debate after all of that is-is it that asks so high that Microsoft had to increase availability or were they dragging while the company considers it necessary to increase its pressure?
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